On July 7, 2010, AD Semiconductor changed CI (Corporate Identity) with new logo.
AD semiconductor aims to differentiate itself and emerge as the market’s innovation leader by building an iconic brand and image.
New CI definitely expresses what AD Semiconductor represents with high-tech products. Firstly, main color is Blue which is the color of depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth. Secondly, the company intended to design new logo surrounded by an outer circle line. That means to be successful in business.